Internet Shopping: Perceptions of Offline and Online Consumers
نویسنده
چکیده
منابع مشابه
A Conceptual Model of Channel Choice: Measuring Online and Offline Shopping Value Perceptions
This study tries to understand how consumers evaluate channels for their purchasing. Specifically, it develops a conceptual model that addresses consumer value perceptions of using the Internet versus the traditional (physical) channel. Previous research showed that perceptions of price, product quality, service quality and risk strongly influence perceived value and purchase intentions in the ...
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The product that a consumer intends to buy influences his/her preference for a shopping channel. Using sample survey data, we analyse the impact of (1) the consumer’s satisfaction derived from using the Internet and (2) the consumer’s previous experience of buying products on the Internet on the preference to shop either online or off-line across five product categories. Each of these five prod...
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متن کاملINVESTIGATION OF BARRIERS AND REQUIREMENTS AFFECTING E-SHOPPING BEHAVIOR OF CUSTOMERS IN THE BOOK MARKET
<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; backgro...
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